April 2012
4 posts
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Dwight Macdonald on Life magazine:
“Life is a typical homogenized magazine, appearing on the mahogany library tables of the rich, the glass cocktail tables of the middle class, and the oilcloth kitchen tables of the poor. Its contents are as thoroughly homogenized as its circulation. The same issue will present a serious exposition of atomic energy followed by a disquisition on Rita...
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Good editorial writing has less to do with winning an argument, since the other side is mostly not listening, than with telling the guys on your side how they ought to sound when they’re arguing. It’s a form of conducting, really, where the writer tries to strike a downbeat, a tonic note, for the whole of his section. Not “Say this!” but “Sound this way!” is...
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